Unmasked
What we do and why

Fraud runs on trust

We teach generations to recognize and avoid fraud: calls, texts, emails, and AI.

No cost, no documents

At a glance

  • CostFree, always
  • Length30 to 60 minutes
  • FormatIn person or online
  • AreaNew Jersey and the surrounding region
  • Sessions delivered2
  • People reached40
Read on

Why these scams work

Scams are researched and rehearsed, built to cause panic quickly. Teaching people the script reduces this panic

What changed with AI

Voices are now being cloned, so someone could hear their child or parent on the other end of the line when they're actually not. We teach you how to work around this

How a session runs

Our presentation consists of multiple interactive scenarios that we go through with you, showing examples of real scam texts, calls, and emails, and going over easy-to-follow rules that will equip you with the skills necessary to spot fraud easily. After we go over all types of scams from texts to AI voice calls, we give the rest of the time to you. We stay and answer questions, whether personalized or not. We also leave everyone with a one-page handout with the rules written down, so nobody has to remember everything on the spot.

Who does the teaching

College students with an interest in helping and knowledge on the topic. Run by college student volunteers, started in New Jersey.

Where we stand

Things we will not do

Sell anything

No products, no referrals, no partnerships that put a company in front of a room of seniors. The moment a session has something to sell, it stops being trustworthy.

Ask for money or details

We never ask attendees for banking details, passwords, gift cards or remote access to a computer. If anyone using our name does, it is not us.

Treat anyone as a fool

People who have been scammed are in these rooms. The tone is never one of blame, because shame is exactly what keeps this crime unreported.

Real examples

Texts and calls you might actually get

These are mock messages built to look like the real thing, so you know what to watch for before it lands in your own inbox or phone.

Sample scam message

Fake delivery text (FedEx)

FedEx: Update on Your Shipment Delivery Status We would like to share the latest update on the delivery status of your recent package. A delivery attempt was made today; however, the shipment could not be delivered because a signature is required upon receipt. Please log in to the official website within 24 hours to schedule a redelivery or arrange collection at an available location. https://fedex@lmueqr[.]shop/query (Kindly reply with "Y" and reopen this message to activate the link. If the page fails to load, please copy the URL and open it using Safari.) Please be advised that your parcel will be held until September 10. If no rescheduling request or collection is completed by this date, the item may be returned to the sender.
  • FedEx does not text you about a delivery. If a package needs a signature or can't be delivered, they leave a paper notice on your door, or you'll see an update through the retailer's app you ordered from, for example Amazon.
  • Look closely at the link. It says "lmueqr.shop," not fedex.com, the real FedEx website. The real site name is whatever comes right before the first single slash after "https://". Everything else, including the word "fedex," can be added by a scammer to make it look official.
  • If you click through, a real FedEx page will only ask for shipping information they don't already have. Since a delivery was supposedly already attempted, they already have your address, so they don't need you to re-enter your personal details.
Sample scam call script

Fake grandchild-in-trouble call

Caller: "Grandma? It's me..." [pause, waiting for you to say a name] Caller: "I need money for bail." or "I need money for a medical bill." Caller: "Please don't tell Mom and Dad. I don't want them to find out."
  • The caller never says their own name first. They wait for you to guess, then use whichever name you say.
  • There's urgent pressure, bail, a medical bill, being stranded, paired with a request to keep it secret from other family members. That secrecy is what stops you from checking the story with someone else.
  • If this happens, hang up and call that grandchild back directly at the number you already have for them, not a number the caller gives you.
Sample scam call script

Fake Social Security Administration robocall

"We will be suspending your Social Security Number because we found some suspicious activities on your Social Security. If you want more information about this case, press 1."
  • The Social Security Administration will never call to suspend your Social Security number. A number can't be suspended, and SSA doesn't operate this way over the phone.
  • Real government agencies won't ask you to press a number to "learn more" about a case against you. That's a robocall tactic to filter out who's likely to keep listening.
  • If you're ever unsure, hang up and call the SSA directly using the number on ssa.gov, not a number given to you on the call.
Sample scam message

Fake account-compromised email

Security Alert: Unusual Sign-in Activity on Your Account We detected a sign-in attempt from an unrecognized device in a different location. If this wasn't you, your account may be compromised. To secure your account, verify your identity within 24 hours using the link below. Accounts that are not verified in time will be temporarily suspended. [Verify My Account]
  • A tight deadline paired with a threat of suspension is built to make you click before you think it through.
  • Real companies don't rely on a single "verify now" link as the only way to check your account. Go to the company's real website or app yourself, typed in directly, instead of clicking the email link.
  • Hover over any link without clicking it first. The web address it actually goes to is almost never the company's real domain.